Why Alex Hormozi’s $100M Offer Strategy Actually Works (And How You Can Steal It)

Hey,

If you don’t know Alex Hormozi yet — you’re missing out.

This guy didn’t just build a $100M business… he did it by mastering one simple thing:
→ Crafting offers people can’t say no to.

Most people think success comes from fancy branding, viral marketing, or spending 10 hours a day on social media.
Nope.

Hormozi figured out the real cheat code:
👉 If your offer is so good that people feel stupid saying no... you don’t need to "sell" at all.

Let’s break it down:

Here’s Why His $100M Offer Strategy Works:

1. He Makes the Value 10x Greater Than the Price

If you’re charging $500 for something, the person should feel like they’re getting $5,000 worth of value.

Hormozi’s rule:
🧠 Customers should feel like they’re winning, not like they’re spending.

👉 How you can steal it: When you create a service, product, or coaching offer, ask yourself:
"Is this 10x more valuable than what I'm charging?"
If the answer is no... make it better before you launch.

2. He Eliminates Risk For the Customer

Fear is the #1 reason people don’t buy.

Hormozi kills fear by offering crazy guarantees.

• “If you don’t get results, you don’t pay.”

• “If you don’t make money, we’ll work for free until you do.”

It feels safe to say yes.

👉 How you can steal it: Build a risk-reversal into your side hustle.
Example: If you’re a video editor, offer “2 free revisions until you’re happy.” Boom. Trust skyrockets.

3. He Solves Painful, Urgent Problems

People pay big money when you solve painful and urgent problems.

Hormozi doesn’t sell "nice-to-haves."
He sells things people desperately want fixed yesterday.

👉 How you can steal it:
Instead of offering “social media content,” offer “grow your page by 10k followers in 30 days or your money back.”
Specific. Painful. Urgent.

💡 Quick Action Step:

Before you create your next product, service, or side hustle offer, ask yourself these 3 questions:

1. Is the value at least 10x the price?

2. Am I removing all the risk for the buyer?

3. Am I solving a real, painful problem quickly?

If the answer is yes to all 3—you’ve got a $100K (or $100M) offer on your hands.